Cristina Alvarez, head of Services Development at Telefónica España. “Following an extensive evaluation process of Microsoft’s PlayReady technology over the past year, Telefónica has decided to include PlayReady in our next-generation mobile entertainment services,” said Ms. PlayReady also provides significant improvements in ease of use for consumers looking to access, manage and back up protected content. PlayReady is a content access technology from Microsoft that enables content owners and service providers to deliver virtually any type of digital content, using a wide range of business models. The collaboration also includes working on video and games services. Telefónica España plans to deploy PlayReady for its mobile music service in the second half of 2008.
and Telefónica España announced today a collaboration focused on the use of Microsoft PlayReady technology to power Telefónica’s next-generation mobile entertainment services.
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